Intelligent CIO North America Issue 01 | Page 48

COUNTRY FOCUS: EAST COAST When the COVID-19 pandemic hit, Ohio-headquartered Cincinnati Bell needed to rapidly enable its employees to work from home. It turned to Avaya and within three weeks hundreds of its contact center employees were safely working remotely with the result that the telecommunications company’s call center was able to meet a call volume increase of more than 50%. Cincinnati Bell keeps community connected and protects employees For more than 145 years, the residents of Ohio, Kentucky and Indiana have relied on Cincinnati Bell, to keep them connected. Founded in 1873, the company has been around as long as the telephone itself. How does an organization not only survive, but thrive, across multiple centuries? Reinvention and near-constant evolution. It’s in Cincinnati Bell’s DNA. When the World Health Organization declared COVID-19, the illness caused by the novel Coronavirus, a pandemic, Cincinnati Bell’s culture of innovation was crucial to its swift and effective response. As Christina Neises, Vice President of Contact Center Operations for Cincinnati Bell, explains the company was battling this new enemy on two fronts. “The safety of our contact center employees was paramount. We knew we needed to enable them to work remotely to allow for social distancing,” she said. “At the same time, our call volume increased by more than 50%, compounding our staffing issue. We were in a situation of ‘figure it out, and figure it out yesterday.’ And that’s exactly what we did.” Neises turned to long-time partner Avaya for a stable and reliable solution that could be implemented quickly and cost effectively. As a result, the company’s staffing levels were normalized by week three. Navigating a Crisis Ohio’s stay-at-home order caused a surge in subscribers seeking help to connect at home – whether for work, school or entertainment. A Cincinnati Bell survey conducted during that period revealed that a surprising 35% of new residential Internet customers didn’t have a service provider prior to the pandemic. On the business side, Cincinnati Bell saw increased demand for bandwidth upgrades. “We have great relationships with Avaya and our partner STARTEK, and we said ‘this is the time where we need you,’” recounts Neises. “The teams from both companies came 48 INTELLIGENTCIO www.intelligentcio.com