CASE STUDY

For more than 60 years , AGIA Affinity has provided administrative and marketing services for some of the largest insurers and member benefits associations and organizations in the country . The company serves 100 affinity groups representing 30 million members across the United States .

Challenges

AGIA Affinity offers insurers and member benefits associations and organizations with over 300 customized self-service portals that policyholders can use to review their policies and perform common transactions such as paying premiums .

However , AGIA Affinity ’ s existing SaaS-based administrative system and portal were not flexible and did not allow the company to deliver the user experience customers were demanding .

• Meeting increasing user expectations for simplified UI and modern functionalities . This included the ability to set up recurring payments at a user-specified frequency , employ modern wallets , download policy documents , as well as view coverage , plan and benefit information .

• Maintaining existing architecture was costly and inefficient as the number of sites grew . The company had minimal ability to customize content for each of their sites . Greater customization would facilitate communications between the insurer / member benefits organization and their policyholders / membership , as well as enable AGIA Affinity to promote its services to clients and members .

• Building a responsive site to respond properly to user behavior on any device under a tight deadline .

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