Intelligent CIO North America Issue 07 | Page 38

TALKING

‘‘ business

What makes Liferay ’ s offer special ?
I ’ ve stressed the need to put your customers ’ needs first – and that ’ s what Liferay does as well .
By bringing stakeholders on the journey , you can apply technology effectively across your business to implement compelling yet practical solutions .
It ’ s time to explore self-service
Increasingly , customers expect you to provide the complete account experience online . Otherwise , frankly , they ’ re going to go somewhere that does .
Warning signs of inefficiency and a poor experience include high call volumes to customer support , long wait times , frustrated and unhappy support teams addressing repeated , mundane issues and , of course , customer complaints .
Liferay provides a digital experience platform ( DXP ) that allows organizations to create intranets , extranets , authenticated experiences and websites .
Gartner defines a DXP as an integrated and cohesive piece of technology designed to enable the composition , management , delivery and optimization of contextualized digital experiences across multiexperience customer journeys .
First and foremost , we practice what we preach . I ’ ve stressed the need to put your customers ’ needs first – and that ’ s what Liferay does as well . We partner with our clients to help them deliver on their business needs .
That extends to the technology we provide . We customise and execute solutions based on our clients ’ unique requirements through our flexible solutions . CIOs really appreciate our open-source platform with open APIs that enable integrations with just about any technology they currently use or want to use . Everything is built with customisation in mind .
Ideally , you want to proactively assess the opportunity for self-service before you start losing customers . At the end of the day , one unsatisfactory experience is often enough to drive a customer to your competitors .
We ’ ve been highly rated by analysts for many years because of our ability to unify multiple systems and data sources and still deliver that all-important personalised user experience .
We ’ ve seen a huge increase in customers using our platform to create self-service portals for customers in order to deliver the experience the customer expects . This same logic applies also to self-service supplier and vendor portals .
CIOs have more to do than ever . They also have more tools and expertise to help them . If you ’ re seeking to elevate the customer experience with the right technology , speak to us and we ’ ll explore how we can meet your needs together . p
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