Intelligent CIO North America Issue 07 | Page 59

CASE STUDY event coming in from a flight that says they ’ re going to come late . Can we quickly make that event integrate to our AODB ( Airport Operational Database ) and to our gating system ?
And again , can we automate the action that the event requires . Perhaps it allows us to gate a different plane in the meantime , so it ’ s in that interim space . It informs the refuellers that they shouldn ’ t come yet to that boarding gate , etc . So we ’ re really wanting to get not just at that data level but at that event level , as part of our platform .
How is the airport going to use technology to increase capacity ?
Really , we ’ re looking at flow , not just us managing the flow but informing people and providing them with options as to when they should approach these various queues .
Can we , whether it ’ s through their airline app , through a mobile messaging service if they ’ ve subscribed to it , tell them our central security has a wait time of this and we recommend that they approach at this time ? Can we improve from a counter perspective ? If there are line-ups at some counters can we tell passengers to go to counters at a different part of the airport ?
If a shuttle that was going to take a passenger to their hotel now won ’ t be arriving for 12 minutes can we tell them that they now have time to go and get that coffee ?
We ’ re really , again , leveraging those same hubs , to provide those direct opportunities for passengers to interact with us . We ’ re trying to work with our partners to say , ‘ can you share your events and data with us in a private and secure way ?’
So we ’ re not looking at trying to leverage that for advertising or marketing purposes , but really if you as a passenger would like to be informed of these different events that impact your travel experience then we will be that orchestrator within our airport to provide that information to you in a meaningful way .
And we think that if we can improve that flow and provide that dynamic scheduling of activity , that we can do more within that same footprint . We don ’ t need to expand the terminals . We think that we can simply make better use of the terminal by flowing people more effectively to different parts of it . p
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