Intelligent CIO North America Issue 09 | Page 44

CIO OPINION
Enterprises cannot afford to pause or stagnate in the face of tough economic circumstances .
Paul Hooper , CEO of Gigamon

Investing in tomorrow by optimising today

During these trying economic times , businesses have been forced to make tough decisions about where to focus their limited resources . Paul Hooper , CEO of Gigamon , believes that companies should invest in their Digital Transformation and explains why this is essential for future business success .

The business landscape has been intensely challenging over the past year , with impacts of the pandemic undoubtedly exacerbating the pressures faced by executive teams . However , enterprises cannot afford to pause or stagnate in the face of tough economic circumstances .

In fact , the opposite is true ; the need to evolve is even greater than normal as businesses risk becoming extinct if they fail to adapt to an array of ever-evolving market conditions . limited staff and what to cut in the face of financial adversity . It is my belief that the catalyst to power through these challenging times is very clear : drive Digital Transformation ( DX ) of the enterprise .
Without embracing digital technologies and tools , the majority of businesses would have failed over the past year . Today ’ s enterprise is driven and empowered by technology in a way that we have never seen before ; from high speed communications to a full spectrum of cybersecurity services and analysis solutions .
The difference during these trying times is that business leaders have been forced to make tough decisions about where to focus their limited resources to reap the greatest reward , where to prioritize with
While some organizations and leaders are averse to change , a successful CEO knows that you can only drive enterprise success by leading evolution regardless of how challenging it may be to implement .
44 INTELLIGENTCIO NORTH AMERICA www . intelligentcio . com