TRENDING
Manufacturers felt the impact of the pandemic across all lines of business . Many view these changes as permanent – with sales ( 57 %) and customer service capabilities ( 56 %) considered to be the most permanently altered by the surveyed manufacturers systems and technology are ready to handle the decade ahead , while unprepared manufacturers are defined as those who do not feel their systems can handle the next decade .
According to the report , future-ready manufacturers are nearly twice as likely to be satisfied with their channel partners than unprepared manufacturers ( 44 % prepared manufacturers verses 25 % unprepared manufacturers ).
Future-ready manufacturers surveyed , when compared to unprepared manufacturers surveyed , are 23 percentage points more likely to feel that channel partners add value to their products and 26 percentage points more likely to feel that channel partners are driving enough marketing share .
Nearly one in three future-ready manufacturers are expanding ‘ servitization ’ services
As manufacturers look to diversify their revenue model , they are bundling product , support , software , and other services into a singular revenue model – also known as servitization .
The majority of prepared manufacturers ( 86 %) say that servization is part of their company strategy , with 57 % currently offering servization and 29 % both offering and expanding these services .
The majority of manufacturers ( 62 %) who identified as unprepared do not currently have servitization as part of their strategy . p
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