Intelligent CIO North America Issue 11 | Page 59

CASE STUDY
I equate it to the process of completing your tax return every year but for a lot of these investment advisors they ’ re having to do it sometimes every quarter , over and over and over again .
We really wanted to focus on how we could improve that experience for them in what inevitably is not the easiest to use process of filling out this information on a quarterly basis .
Then the final stakeholder is really the trustees of these fund complexes and they ’ re the ones that are responsible for reviewing the questionnaires and reviewing them for completeness : making decisions about which investment advisors should be renewed or terminated on an annual basis , and for them it was very difficult to identify changes year over year .
They ’ re looking at these large Word documents , that sometimes have various formatting issues , different colours , different size fonts and then they ’ re having to look back and see from previous responses what information has changed and that was very difficult for them .
The key for the attorneys is that our investment management practice was to start identifying solutions that could improve transparency for everybody involved in the process , provide an optimal user experience for everyone involved and then enhance that overall workflow so that the entire process worked as seamlessly as possible . I think we got to accomplish that .
Why did you choose OutSystems ?

FOR US , THE EXCITING THING ABOUT

OUTSYSTEMS IS THE

ABILITY TO FOCUS LESS ON CODING AND MORE ON HUMAN-CENTRIC DESIGN .

use but our attorneys could understand , and that our business professionals and design professionals could understand too .
We needed that fast turnaround time and the ability to frequently update applications as things were going because we ’ re dealing with a lot of innovative ways of doing work and so sometimes we may go down a particular path and decide that needs to be changed . We needed to think about that differently .
So we looked at a variety of applications and platforms that would do this but it was really that OutSystems checked all those boxes for us . I think the real differentiator is OutSystems is an enterprise tool . There are a lot of tools out there that tend to be more on the small business side , even a lot of the low code tools don ’ t give you all the security or all the customization .
We ’ ve been on our OutSystems journey for about three years now . When we first started looking into the concept of low code we were really looking at it from the perspective of a very specific client use case – the client had come to us asking us to potentially solve a problem that they were having using technology . We were looking at ways in which we could do that very rapidly because the time frame was looking like a matter of months . We started investigating the tools that are out there that could allow us to do rapid application development . We started looking at various things from no code to low code .
But for us , the goal was to again focus on rapid application development that could help ‘ innovator differentiate ’ the delivery of our legal services – that was really the goal . And we needed a secure platform that could do that because we ’ re dealing with , at times , confidential information .
There was a high degree of business involvement so we needed a tool that not just the programmers could
But being an enterprise tool it allowed us to facilitate that rapid development and also for us the user experience was incredibly important , and when we looked at even the enterprise tools in this space it was really OutSystems that not only had come out of the box , but was a very user-friendly experience that allowed us to do our own customization and really define what we wanted our user experience to be for both internal and external users that we have on our applications .
I think what is most interesting and promising about OutSystems is everybody ’ s using it in a different way . There are some clients of theirs that are using it as their full tech stack , others are using it to modernise legacy systems , and then there ’ s some customers like us that are using it for innovation and rapid development .
So I think it was the flexibility of the platform especially when we started on this journey – in the beginning we weren ’ t really sure exactly how we were going to use it . We were able to mould the platform to fit our culture and our overall goals and objectives . p
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