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2 . Implementing passwordless reduces login friction
For most organizations , the biggest benefit of going passwordless is that it reduces login friction . Keep in mind that the average person has to keep track of about 100 passwords and spends almost 13 minutes every week resetting those passwords – often through a call to a help desk , which not only takes up their time but also costs your company money . According to industry wisdom , it costs $ 70 to reset a password , but Auth0 has seen costs as high as $ 120 per password . Passwordless authentication alleviates this login friction without weakening your security posture . p
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