FEATURE : ANALYTICS
websites . So really , the possibilities are endless , it comes down to focus .
How far can analytics help enterprises solve business challenges ?
It really comes down to what challenges the business wants to focus on . With huge advancements in technology and making it more accessible and usable specifically with ML and Artificial Intelligence ( AI ), predictive analytics combined with automation can solve a lot of problems .
How can businesses draw up a plan of attack to leverage the data sitting in databases ?
I think a good route is to start backward , by identifying areas of the business that are the most high-cost contributors or bottlenecks within business processes .
Then you can begin thinking through what a perfectly automated system would look like if anything is possible . From there , you can begin thinking through where the source data lives and how it could be accessed even if it isn ’ t currently , as well as thinking through what the analytics architecture would need to look like to make it easily accessible to the appropriate applications to provide the necessary insights . Ideally , the architecture is elastic and allows for experimentation in a cost-effective manner .
What are the biggest barriers to enterprises making the most of their data ?
There are a few major barriers to enterprises making the most of their data :
Craig Kelly , VP of Analytics , Syntax
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