Intelligent CIO North America Issue 16 | Page 40

FEATURE : CIO ’ S PRIORITY
In this rapidly advancing technological society , Dave Russell , Vice President of Enterprise Strategy , Veeam , tells us : “ As understanding of the technology matures , a more realistic judgement can be made of its use as more viable applications are discovered and deployed .”

New technologies attract a lot of hype . Descriptions used to describe new technologies such as ‘ revolutionary ’ and ‘ ground-breaking ’ have lost their impact through their overuse .

Furthermore , this culture of overpromising makes technologists and customers alike cynical when they don ’ t see immediate or significant impact of new tech deployments . However , there are numerous examples of technologies that have been subjected to skepticism early on but gone on to become staple parts of the digital economy .
From touchscreen interfaces to the Internet of Things ( IoT ), this path is so well trodden that Gartner produces its annual hype cycle , which theorises the idea that new technologies go from early adopters ’ enthusiasm to inflated expectations , before a sense of disillusionment sets in .

The journey from tech side project to return on investment

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