Intelligent CIO North America Issue 19 | Page 57

CASE STUDY

Extreme Networks , a cloud-driven networking company , has excelled as the Official Wi-Fi Analytics Provider of Super Bowl LVI .

This took place earlier this month at SoFi Stadium in Inglewood , California .
The milestone occasion marked Extreme ’ s ninth consecutive Super Bowl as an official provider of Wi- Fi analytics .
ExtremeAnalytics is deployed at 29 of 30 NFL stadiums and enables the NFL to drive better decisions around both business and venue operations .
SoFi is one of nine NFL stadiums using Extreme Venue Analytics 2.0 , a custom solution designed for the NFL , which offers richer data sets and insights around app performance and usage , dwell time and locationbased services .
Operations teams use this data for more efficient venue management such as identifying stadium bottlenecks , potential safety and security issues and visibility into popular concessions and fan gathering areas .
Executive and event management teams can use these insights into fan activity to better customize experiences and pinpoint sponsorship opportunities .
Key facts :
• SoFi Stadium planned to host more than 70,000 fans for this year ’ s Super Bowl . Last year ’ s Super Bowl in Tampa Bay was the first 100 % cash-free and mobile-ticketed NFL game . Extreme identified a take rate of 80 % of fans connected inside the venue , compared to 71 % at Super Bowl LIV in Miami in 2020 – signifying the increasing reliance on mobile devices throughout the event .

EXTREME CONTINUES TO PLAY AN IMPORTANT

ROLE IN MAKING THIS EVENT A SUCCESS .

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