CASE STUDY
Nutanix , a leader in hybrid multi-cloud computing , has announced that global retail and entertainment company Build-A-Bear Workshop has teamed up with Nutanix , Buzz 3D and TierPoint to develop the technology powering its new Bear Builder 3D Workshop .
This is an interactive online shopping experience that virtually brings furry friends ‘ to life ’ during the purchasing process .
As a part of the iconic brand ’ s effort to accelerate its Digital Transformation , Build-A-Bear began exploring opportunities to create an immersive and engaging online experience that builds on the familiar steps of its retail store experience yet creates something entirely new for the digital space .
After the vision was established , Build-A-Bear engaged key technology partners to help bring its concept to reality by leveraging existing technology such as Desktop-as-a-Service ( DaaS ) in creative new ways . With this first-of-its-kind experience , Build-A-Bear Workshop can now provide consumers with a groundbreaking way to purchase a bear for life online at buildabear . com .
With two-thirds of consumers increasing their online activity because of the pandemic , brands everywhere are looking to deliver the best possible online experience to their customers . Many companies have optimized for convenience , accelerating time to purchase , but this transactional approach doesn ’ t emphasize consumer engagement .
As a company that has always focused on providing an experience that builds an emotional connection to its brand , Build-A-Bear is leading the charge in leveraging Buzz3D and Nutanix technology to expand its business model to include this immersive digital retail experience that goes beyond the transactional process .
A CUSTOM-
BUILT PRIVATE CLOUD WAS THE PERFECT CHOICE
TO ANCHOR THIS INITIATIVE .
www . intelligentcio . com INTELLIGENTCIO NORTH AMERICA 57