Intelligent CIO North America Issue 23 | Page 57

CASE STUDY

Speed is everything . For direct-seller businesses like ours working to continually create and deploy new digital experiences to our community , the pace at which our applications and platforms can be developed and iterated has become as important as any other variable .

The faster that we can get data-backed verification that ideas for driving digital engagement are indeed working to enable ( and expand ) our community , the better .
The opposite is just as critical : there ’ s tremendous competitive value in learning as quickly as possible whenever the road you ’ re taking your application down is a dead end .
Enter low-code
As we ’ ve now learned firsthand ( and more on that below ), a low-code development strategy enables this speed of digital iteration by drastically streamlining the process of developing customized , community-facing applications .
Whereas traditional software development requires considerable technical expertise and heavy time and cost commitments , a low-code path clears away many of those barriers . With low-code , developers utilize a highly-visual user interface to piece together the code components , API-based services and model-driven logic they need to build customized applications .
By doing so , you can quickly assemble powerful software solutions and add new features for testing simply by dragging and dropping components into new configurations .
The result : far more application customization that ’ s faster to implement and comes together without hard coding .

LOW-CODE IS A SHORTCUT FOR TAPPING INTO EMERGING TECHNOLOGIES

THAT WOULD OTHERWISE BE REALISTICALLY OUT OF REACH .

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