TALKING

The key to this effort has been to leverage the cloud to bring together state-of-the-art data integration capabilities to unlock data from operational systems , with cutting-edge analytics that leverage Artificial Intelligence ( AI ) and application automation .

By transforming data into Active Intelligence , businesses can drive better decisions , improve revenue and profitability , and optimize customer relationships .

Can you help explain what it means to be truly data-driven ?

At their core , data-driven organizations empower workers at all levels to ask the right questions about information and machines . This allows them to build knowledge , make decisions and communicate meaning to others , all through data . Data-driven businesses are more likely to produce data-literate employees ( and vice versa ) who contribute more to their roles and help businesses refine their competitive edge in this highly demanding global economy .

When data drives decisions , enterprises can act confidently , which is crucial in a world where certainty can be harder to achieve . Instead of instinct or gut feeling , data allows businesses to navigate challenges , identify the waves of change more quickly and pivot to new opportunities .

For example , Qlik is deeply involved in healthcare , working closely with many healthcare organizations to achieve meaningful impact – one such organization in the UK is Wigan and Leigh Teaching Hospitals NHS Foundation Trust ( WWL ). We have worked with WWL to put data at the heart of primary care and operational decision-making , equipping staff with real-time insights to make more informed decisions , transforming the patient experience and improving outcomes . We ' ve also helped enable the Trust to share its data with other health and care organizations to take a joined-up and informed approach at every touchpoint in a patient ' s care pathway .

Another key area where data plays a leading role is as a form of aid . Currently , we ' re working with organizations like Direct Relief to centralize data to help the universe of NGOs pinpoint refugee support needs and then activate them directly to aid in the humanitarian crisis in Ukraine . These are just a few examples of the power of data to create real , actionable change .

Mike Capone , CEO of Qlik

How are businesses using data to make decisions ?

Uncertainty has become a part of our lives and this will likely continue as the norm rather than the exception . Data is key in helping organizations of all sizes make confident decisions that drive certainty across their operations . The real-time , integrated nature of these insights is at the core of their value . Data-driven decisions also empower businesses to create actual and meaningful change .

Whether providing retailers with the supply chain visibility they need to keep stock flowing or helping health systems uncover variations in care so they can treat patients more successfully , data makes all the difference .

What challenges are organizations faced with when looking to become data-driven and how best do they solve them ?

Most data silos are created due to outdated thinking about the stability and security of the cloud . Forwardthinking organizations were already moving to the cloud before the pandemic , a key driver of enabling data decision-making at all levels of their operations . The cloud makes it easier to access and analyze data in real time and scales to meet evolving needs and challenges when unexpected events arise .

The other area is data literacy . Our latest research highlights the critical importance of data literacy . The research highlighted that C-level executives globally

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