CIO OPINION competitive insight to capitalize on , and future business opportunities to plan for while overall costs and speed to answers are reduced .
Realize the unexpected insights your unstructured data can offer
• Unstructured data is your opportunity to have your finger on the pulse of your market . It can deliver in spades the benefit of monitoring your competition , industry influencers and potential business partners like never before .
• All that unstructured data sitting on-premises or in the cloud can weave together a truly remarkable data story about the enterprise ’ s customers , products , and services to paint a vivid picture of its history and help inform future enterprise decisions .
• Manipulate and stretch incoming new data in ways perhaps never thought possible .
Hidden value doesn ’ t really have to be hidden
As IDC has cautioned , enterprise data is racing toward a predicted 175 ZBs of unstructured data by 2025 .
Surviving in today ’ s data-rich world means enterprises must recognize their competitive advantage and that their success lies within and hinges on utilizing their biggest asset – their unstructured data .
Fortunately , enterprises can more fully exploit the hidden potential of their unstructured data by enlisting vendor-neutral , battle-hardened unstructured data management solutions .
Why wait to discover the value of your unstructured data
Regardless of industry , if not already underway , now is the time for enterprise IT organizations to pursue a comprehensive unstructured data management plan .
Doing so enables enterprise organizations to reign in complexity and extract maximum value from their unstructured data , whether it resides on-premises , remotely and / or in the cloud . p
Three guiding principles can positively change the trajectory of an enterprise inside of a year :
• Enlist outside expertise to understand their unique data and what opportunities await .
• Repurpose old data in new , innovative ways to radically extend its data lifecycle .
46 INTELLIGENTCIO NORTH AMERICA www . intelligentcio . com