CASE STUDY
GolfNow likes to say ‘ yes ’ to innovation – and that ’ s where its journey with Skuid began . The online tee time booking service needed a better way to manage business process automation for its sales support organizations using Salesforce .
That meant applications and features that met the needs of everyone , including custom dashboards and better mechanisms for data entry . And without time or budget for writing a lot of custom code .
Challenge
GolfNow , a subsidiary of NBC Golf , is one of the world ’ s largest online tee-time distributors . It helps over 3.5
I HAVE PEOPLE COMING TO ME WANTING SOMETHING NEW AND IT ’ S DONE IN SKUID . million golfers book their tee-times across the United States , Canada , Mexico , UK , Ireland and Australia .
GolfNow discovered that its technology was making it difficult for them to spend much-needed time with customers and that it couldn ’ t access valuable data and insights about what was happening in its business .
The company had a business plan process that spanned multiple CRM objects . Users had to enter data in multiple places , whether it was in opportunities or on a specific business plan .
They had to click on multiple different tabs within Salesforce to get to the right place and filter to the correct records .
“ It was getting tedious for the team ,” said Michael Barnes , Director of Salesforce . com Administration at Golf Channel .
GolfNow needed a better way to manage business process automation for its sales support organizations , but they didn ’ t have the time or the budget to customize its applications by writing code .
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