TRENDING
NINE IN 10 CONSUMERS ARE CURIOUS ABOUT THE METAVERSE
Organizations expect the Metaverse and immersive experiences to be an important channel not only for consumer interactions but also enhanced employee and workforce experiences , finds a report from Capgemini .
According to a new report from the Capgemini Research Institute , Total Immersion : How Immersive Experiences and the Metaverse Benefit Customer Experience and Operations , 77 % of consumers expect immersive experiences to impact how they interact with people , brands and services , and seven out of 10 organizations say that they believe immersive experiences will be a key differentiator in their markets , particularly in relation to the customer journey .
Out of the small group of Metaverse-experienced consumers , three-quarters say they are currently using it and will continue to do so , which indicates there is potential for businesses that can harness the power of this much-hyped immersive experience .
In July and August 2022 , the Capgemini Research Institute surveyed 8,000 consumers and 1,000 organizations in 12 countries to understand what
The potential of the Metaverse is transformative .
potential consumers and organizations see in these immersive and Metaverse experiences , whether delivered through headsets or mobile / web browsers etc . The report finds that while the actual decentralized ‘ Metaverse ’, based on Blockchain technology , is still in development , the broad opportunities it presents to drive value across the business are already in the process of realization .
“ We ’ re starting to see a more thoughtful and nuanced approach to designing immersive experiences and the Metaverse specifically ,” said Charlton Monsanto , Global Immersive Experiences Offer Leader at Capgemini . “ This report supports the notion that
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