Intelligent CIO North America Issue 30 | Page 41

FEATURE : DIGITALIZATION
Step three : What does success look like ?
With any network , getting additional users early on is going to be less expensive than at the end , when you ’ re picking up remaining unserved households in neighborhoods that are harder to reach . Therefore , understanding the lifecycle of costs and benefits is important . There are three possible deployment models to consider .
The first is a quick win . This low-cost , fast approach accepts that some broadband service is better than none . Service quality will be modest . No building of new infrastructure , only adding wireless transmitters to existing owned towers . This approach will pick up some underserved households , but a significant number are likely to be missed .
Mike Allison , Nokia ’ s head of Government and Cities for North America
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