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Performance testing is particularly important for measuring or improving the customer experience . Response speed is an important aspect for customers but we mustn ’ t forget usability .

It ’ s much harder to measure , but just as frustrating if the application doesn ’ t work . Investing in performance

The pace of Digital Transformation is being driven by customer experience and expectations .

technology means both responsiveness and usability can be addressed . And organizations who regularly deliver great customer experience ( CX ) know this ; 79 % of respondents in the IDC study referenced above reported that technology is critical to CX delivery .

Understanding one ’ s competitive market means anticipating scenarios and testing them , along with properly tuning the application to the infrastructure it functions within . Many leaders think that moving an app to the cloud means making it more scalable – but that ’ s not true .

Cloud providers only manage infrastructure ; they don ’ t monitor service level agreements , speed or performance . If an app is poorly written , it will perform slowly regardless of being cloud-based or not . Other factors that impact performance can include app components and databases , third-party API calls , configuration settings , tagging , JavaScript and more .

Regardless of back-end complexity , the user experience comes together in the browser on your desktop or mobile device . This , more than any other reason , is why we emphasize performance engineering .

To ensure a great customer experience , we need to measure performance at the browser level . Using a performance testing tool allows us to achieve a holistic view of the user ’ s experience in a simulated environment that we define ; hitting the application with a high load in an end-to-end testing environment , for example , that replicates the end-user experience . mobile applications are another crucial customer touchpoint that should not be neglected when it comes to testing .

Mobile commerce has seen an average year-overyear increase of over 33 % since 2016 – even reaching over US $ 3.56 billion in revenue in 2021 . Mobile applications have proliferated and therefore require equal attention from organizations to ensure a quality user experience like that of web and desktop applications .

Today ’ s mobile apps must be functional and efficient with limited performance issues to succeed . Research shows that 50 % of mobile users won ’ t consider using apps with a three-star rating , and 85 % of users will skip apps with two-star ratings .

According to Apple , on average , over 40 % of app rejections are for its Guideline 2.1 – Performance : App Completeness which helps make certain that an app is ready for use . Common reasons for rejection are crashes and bugs , broken links , substandard user interface and placeholder content . All these reasons could be mitigated with sufficient mobile app testing .

Testing a mobile application has similar goals as web app testing – ensuring the application software for quality , functionality and usability .

But that ’ s where the similarities end .

Mobile testing brings its own set of challenges for achieving these goals . Although these challenges may be unique to mobile testing , they still resonate with the wider goal of testing teams : to deliver the best quality product to the end-user – accelerating releases while eliminating errors and reducing costs .

Rather than treating testing as an afterthought then , it ’ s vital for organizations to incorporate continuous , automated testing across web , mobile and desktop applications as a standard , business-critical step on their Digital Transformation journey .

Without the requisite automation in place , enterprises risk slower release cycles and an inability to keep pace with customer demand , as well as greater strain on their development teams .

By replicating user scenarios , we can see how certain behaviors affect the performance of the application . Ultimately , we can optimize the end-user experience based on simulated performance .

We ’ ve mentioned how the user experience comes together on a desktop or mobile browser , but native

But worse still , they risk releasing low quality software applications , which damages brand reputation and sales .

By integrating automated testing from the get-go , businesses will achieve quicker innovation coupled with greater quality for a superior user experience . p

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