Intelligent CIO North America Issue 33 | Page 62

CASE STUDY actor and producer Oscar Isaac as the voice over interacting with people in each scene .
One instalment of the four distinct ads included rising golfer and 87th Masters Tournament invitee Kurt Kitayama and sports commentator Jim Nantz , who bring this creative concept to life through the lens of IBM ' s collaborative partnership with the Masters .
IBM has been the digital partner of the Masters for more than 25 years , working closely to bring unparalleled experiences to the global Masters audience .
Starting with the launch of Masters . com in 1996 , the Masters has collaborated with IBM on a journey to the hybrid cloud to streamline workloads and deliver new fan experiences through cloud and AI technologies .
In addition to the Masters , the campaign is inspired by IBM ' s work with a range of clients across sustainability , supply chain , data analytics and security , demonstrating how IBM is helping organizations drive innovation , transformation and enhanced customer experiences .
The implementation of that technology has been showcased continually , including through the introduction of AI Highlights , Round in Under Three Minutes , MyGroup , Player Insights and Projections powered with IBM Watson . p

Cisco scores with St . Louis CITY to connect world-class CITYPARK stadium district

Cisco and St . Louis CITY SC have partnered to create one of the most connected and fancentric environments in Major League Soccer . security , Wi-Fi and digital signage to help ensure fans are able to have one of the most immersive matchday experiences in sports .

CITYPARK stadium – home of St . Louis CITY SC
Cisco will serve as a Proud Technology Partner of the club , leveraging its solutions across networking ,
An industry leader in connecting and securing the largest sports and entertainment events in the world ,
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