Intelligent CIO North America Issue 37 | Page 59

CASE STUDY that could best accomplish our goals . We found what we were looking for in 11:11 Systems .”
Transitioning to DRaaS for Zerto aided AFS in another arena : Sales .
Over the years , Laney has regularly fielded questions from customers regarding the company ’ s DR strategy , discussing everything from RPOs , RTOs and underlying technology . Data protection , as it turns out , is important to everyone these days – especially banks .
“ There ’ s no question that DR is a major sales talking point for us . I get in front of a lot of customers and they ’ re always asking questions about our capability ,” said Laney . “ Being able to confidently say , ‘ We can do a five-minute RPO and a four-hour RTO in the cloud with 11:11 and Zerto ’ is huge . It really assuages their concerns .”
One common customer concern , according to Laney , was regarding the proximity between AFS ’ two Pennsylvania data centers .
In the event of a regional disaster , like a hurricane or power outage , this left the company vulnerable to potentially devastating unplanned downtime . And while AFS is not bound by any specific regulatory distance requirement , some of its prospective customers were – making deals harder to close .
“ The distance between data centers is often a matter of company policy or preference . For us , there was no regulatory requirement , but the same couldn ’ t be said for our customers ,” said Laney .
“ And so , we kept running into this proximity problem . Some of our customers were required
to get exemptions from their auditors . It just made everything a lot more complicated . Choosing 11:11 and having access to its global cloud footprint , allowed us to replicate our data at a safer distance , eliminate that concern for our customers and still meet our RPOs and RTOs .”
According to Laney , AFS ’ experience with 11:11 has been everything he could ’ ve asked for , laying the foundation for a fruitful long-term partnership . Perhaps most impressive , he said , was 11:11 ’ s ability to win over the toughest of IT critics : His team .
“ Partnering with 11:11 Systems for Disaster Recovery allowed us to accomplish everything we set out to do . The capability and simplicity of its solution has certainly met and exceeded our expectations so far ,” said Laney . “ My team has been very pleased and they ’ re a bunch of skeptics . In the IT world , you ’ re constantly bombarded by providers making all sorts of boastful claims and promises . So , when you run across an organization like 11:11 , that follows through and lives up to the hype , it ’ s a joy .” p

PARTNERING WITH 11:11 SYSTEMS FOR DISASTER

RECOVERY ALLOWED US TO ACCOMPLISH EVERYTHING

WE SET OUT TO DO .

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