INTELLIGENT BRANDS // Software for Business
IBM and Salesforce team up to help businesses accelerate adoption of trustworthy AI
Tech giants collaborate to drive productivity and growth with generative AI .
IBM Consulting and Salesforce are working with shared clients to help accelerate business transformations with generative AI . The collaboration means clients can now access :
Driving adoption of AI technology
IBM Consulting will use its industry expertise and innovative delivery models , including its IBM Garage methodology , an operating model for business transformation , to guide clients through the adoption and deployment of Salesforce AI technologies to drive efficient integration across Salesforce ’ s AI technologies – including Einstein , Sales Cloud , Service Cloud , Marketing Cloud and Slack .
Integrating data and insights
In addition to helping clients deploy Salesforce ’ s generative AI tools , IBM Consulting can complement those solutions with IBM watsonx to reveal data locked in backend systems .
Accelerating value through delivery
Through IBM Consulting Managed Services for Salesforce , shared clients will have access to a suite of AI experience and implementation accelerators . This delivery and management model is designed to help customers deploy , scale and enhance Salesforce .
“ We see how the need to increase employee productivity while simultaneously elevating the customer experience with speed , personalization and convenience has surged exponentially ,” said Matt Candy , Global Managing Partner , Generative AI , IBM Consulting . “ Through our collaboration with Salesforce , we can help empower enterprise clients to scale and accelerate the adoption of generative AI that will support them to meet their business needs .”
IBM Consulting also works closely with a diverse AI partner ecosystem through an open and collaborative approach to plan , build , implement and operate generative AI solutions that embrace multiple models on multiple clouds from industry leaders .
This open ecosystem approach helps clients define the right models and the right architecture to help deliver their desired outcomes .
IBM leveraged generative AI through Salesforce , Slack and IBM watsonx for its own transformation journey to create a 360-degree customer experience .
IBM ’ s client service and sales organizations can have a holistic view into the client journey . Teams all over the world collaborate and work together in one platform .
IBM used Salesforce ’ s open API architecture to infuse IBM Watson Assistant into Salesforce Customer 360 .
“ Companies are embarking on a transformative journey fuelled by generative AI . Salesforce partners like IBM Consulting play an important role in helping businesses use Salesforce ’ s AI , data and CRM technologies to connect with their customers on a new level ,” said Steve Corfield , EVP and General Manager , Global Alliances and Channels , Salesforce . “ Bringing Salesforce and IBM innovations together will help transform the way companies deliver personalized , engaging experiences .”
Earlier this year , IBM Consulting announced its Center of Excellence for Generative AI , which has more than 1,000 consultants with specialized generative AI expertise ready to help accelerate its clients ’ business transformations with enterprise-grade AI . p
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