NEWS
Progress announces latest release of Sitefinity using Generative AI
Sitefinity 15 is pitched as enabling organisations to :
Progress has announced the availability of Progress Sitefinity 15 pitching new GenAI support throughout the platform – enabling marketers to create personalised content at scale .
Additionally , new no-code data connectivity offered through Sitefinity Integration Hub connects to leading MarTech platforms facilitating unified customer profiles .
• Leverage generative AI to scale content production and improve the efficiency of content marketing : New GenAI support enables authors to efficiently summarise , improve and personalise existing content to suit the unique needs and requirements of different personas or touchpoints along the customer journey . They can do this by leveraging AI tools straight from the WYSIWYG editor without learning how to write prompts or the need to switch interfaces .
• Drive automation and bring data closer to business users : Through the new Sitefinity Integration Hub , organisations can connect Sitefinity to more than 1,000 + critical third-party systems and applications to automate workflows and harness data effectively .
• Create efficient journeys and deliver one-to-one personalisation with AI-assisted CDP capabilities : Organisations can leverage unified customer data to segment audiences and optimise messaging . Sitefinity customer data platform ( CDP ) now also has an AI-Driven chatbot for faster onboarding .
Organisations Driving digital modernisation can eliminate marketing data silos , gain valuable customer insights and deliver personalised experiences faster with Sitefinity 15 .
“ With the Sitefinity15 release , we are excited to offer significant new digital marketing muscle for customers ,” said Loren Jarrett , EVP and GM , Digital Experience , Progress .
Neal Sample is new Executive Vice President and CIO at Walgreens Boots Alliance
Walgreens Boots Alliance has appointed named Neal Sample as its new Executive Vice President and CIO . Sample will lead the strategy for WBA ’ s IT function and the implementation of its technology and digital innovation , with an emphasis on improving the digital experience for customers and patients , as WBA continues its next phase of growth into a customer-centric healthcare company .
Sample is an award-winning technologist and seasoned executive who has a strong track record of Driving growth and innovation . He brings more than 20 years of deep experience across highly regulated industries including healthcare , financial services and consumer Internet , and has worked at start-ups and legacy Fortune 100 companies .
He currently serves as Chairman of the Board at Wellfield Technologies as well as the Chair of the Board of Trustees for the University of Health Sciences and Pharmacy in St . Louis , Missouri .
He was previously the CIO for Northwestern Mutual , where he rebuilt , optimized and centralized the technology function for the company .
Prior , he served as COO and CIO of Express Scripts , where he led the architecture and platform delivery of complex information systems for nearly 30,000 employees and 80 million patients nationwide .
Neal Sample , Executive Vice President and CIO , Walgreens Boots Alliance
Sample has also held several roles within the Enterprise Growth Business at American Express where he pioneered product launches focused on digital banking alternatives for lower-income individuals , improved EBITDA , led spin-off and wind-down of noncore businesses , transformed a waterfall product development organization to Agile , updated and moved mainframe application suite to the cloud and launched major new digital co-branded products with key industry players .
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