Intelligent CIO North America Issue 42 | Page 62

CASE STUDY

Oak View Group ( OVG ) has partnered with Oracle to supercharge fan experiences at sports and live entertainment venues .

Oracle Point of Sale and Payments Technology is to help streamline OVG Hospitality ’ s in-venue food and beverage operation with shorter customer lines and an integrated kitchen inventory system .
With the Oracle platform , OVG will now have access to real-time data across its properties that can help inform operational decisions and better understand and serve the needs of its fans .
The solution will deliver flexible configurations for food and beverage offerings and give fans an omnichannel order and pay experience .
In an effort to elevate the guest experience with shorter lines , enhanced mobile ordering and a streamlined digital payment processing system , OVG , the largest developer of sports and live entertainment venues in the world , will deploy Oracle ’ s MICROS Simphony Cloud and Payments Cloud Service in its owned and operated arenas – with a roll out to its global portfolio of arenas , stadiums and event venues over the next several months .
Through the new partnership , all OVG Hospitality partners will offer contactless pay options , such as debit / credit cards , Apple Pay , Google Pay and Samsung Pay .
OVG ’ s Global Partnerships division negotiated the landmark deal and is responsible for activating Oracle ’ s marketing assets across all OVG arenas and stadiums .
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