Intelligent CIO North America Issue 42 | Page 8

NEWS

Digital Realty expands renewable energy supplies

Digital Realty has signed supply contracts that will enable it to achieve 100 % renewable energy coverage across its data centers in Texas and New Jersey .

This significant milestone further solidifies Digital Realty ’ s position as an industry leader in sustainable data center operations .
In Texas , Digital Realty will transition to 100 % renewable energy by adjusting its power supply contracts , supporting its Texas load in the Dallas , Houston and Austin markets with regionally sourced renewables .
The renewable energy coverage in Texas will be provided predominantly by a portfolio of wind and solar power purchase agreements ( PPAs ), supplemented by locally sourced renewable energy credits ( RECs ).
Additionally , New Jersey will utilize 100 % renewable energy beginning on January 1 , 2024 . In conjunction with RECs from
Digital Realty ’ s portfolio of operational PPAs , the company has increased the renewable capacity within its retail energy supply contracts , leveraging wind resources located in Pennsylvania , near its facilities in New Jersey .
In California , Digital Realty ’ s 200 Paul Ave facility in San Francisco achieved 100 % renewable energy coverage in October 2023 .
The facility receives renewable energy directly from the local utility supplier – ensuring a sustainable power source for its operations .
“ We understand the importance of aligning economic growth with our sustainability programs and remain dedicated to supporting our customers ’ clean energy needs as they grow and scale ,” said Aaron Binkley , VP Sustainability , Digital Realty .
“ These new contracts bring us another step closer to achieving our Science-Based Targets Initiative ( SBTI ) goals .”

Semarchy helping Brown-Forman gain unified view of global product data

Semarchy ’ s xDM platform is helping global wine and spirits company Brown-Forman gain a unified view of its product data worldwide . competitive dynamics and inform pricing and promotions globally . Project timelines have also accelerated across the company ’ s business units thanks to readily accessible harmonized data .

By implementing Semarchy xDM , Brown-Forman has harmonized disparate product data from across its many global locations into a ‘ single source of truth .’
Brett Hansen , CGO , Semarchy said : “ Brown-Forman now has clarity into its global data landscape and these insights have led to smarter strategies around pricing , marketing , forecasting and more .”
In response to rapid growth and brand demand , Brown-Forman data teams needed to reconcile their reserves of product data to provide leaders with uncompromised visibility . Previously , this information was siloed by location .
“ Semarchy enabled us to bring together siloed product data using different conventions into one consistent framework ,” said Mike Homer , Senior Manager of Master Data Management , Brown-Forman .
Brown-Forman continues to expand data harmonization efforts with Semarchy across additional data sources . The ongoing partnership is focused on driving further data strategy innovation .
Semarchy has been recognized as a master data management champion in SoftwareReview ’ s Emotional Footprint Awards .
“ This harmonized view of our product data has led to quicker insights , better decision-making and strategic gains across our global business units .”
Through the Semarchy platform , Brown-Forman can now easily evaluate brand performance at both regional and global levels , identify
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