Intelligent CIO North America Issue 45 | Page 57

CASE STUDY

Lola VFX has a story to tell – about how stories are told . Chapter one is unfolding in Lola ’ s collaborations with VAST Data .

Lola VFX , recognized as a leader and pioneer in computer generated effects for feature films and television series , is aggressively adopting new AI technologies and Deep Learning tools to push the boundaries of cinematic artistry .
By leveraging the VAST Data Platform , which was built to support these technologies , Lola VFX has been able to streamline global collaboration on its data-intensive feature films and television series and is transforming how stories are told and experienced using visual effects .
Lola VFX began its journey with VAST in 2022 , responding to the rapidly growing demand for higher resolution formats such as 4K , 6K and 8K in film and television that have been the cause of a generational change across the industry .
These new formats and the incredible visual effects being used across the media and entertainment industry today require managing massive amounts of visual data – which poses significant challenges . For instance , a typical shoot day for Lola VFX might yield over a dozen reels of 6K footage , amounting to multiple terabytes of data created per day .
This substantial increase in data volume presented three distinct challenges : the transfer of huge data volumes from the filming location to central infrastructure created consequential delays ; sharing these large files with VFX artists across the globe was a slow and laborious process ; and the necessity for real-time playback of high-resolution content during review and approval stages was critical but consistently impeded by persistent caching issues .

IN THE MIDST OF A

REVOLUTIONARY

SHIFT WITHIN THE MEDIA AND ENTERTAINMENT INDUSTRY , VAST

HAS BEEN A GAME-CHANGER

FOR US .

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