Intelligent CIO North America Issue 46 | Page 40

FEATURE : MOBILE
Mobile Apps market size to record
US $ 1.09 billion growth from 2023 – 2027 and global smartphone shipments see a ‘ remarkable ’ surge .
The increasing smartphone numbers can link with various IoT devices like watches and glasses through apps . Mobile apps enhance data recording and tracking for analysis by facilitating flexible data sharing among devices compared to web pages .
Consequently , many mobile apps are integrating with IoT devices , the report says .
In February 2020 , Panasonic introduced IoT-connected air conditioners , doorbells , and switches controllable via mobile apps . This trend of IoT-device integration with mobile apps is forecasted to fuel market growth .
The report identifies major market challenges in costs associated with mobile app development and operations :

The global mobile apps market size is estimated to grow by US $ 1.09 billion from 2023 to 2027 , according to Technavio .

This growth is expected to occur at a Compound Annual Growth Rate ( CAGR ) of 22.97 % during the forecast period .
The Technavio Global Mobile Apps Market 2023 – 2027 identifies key trends fueling growth arise from the increasing number of mobile apps for IoT devices .
The report outlines demand for IoT devices as rising quickly due to their convenience , versatility and connectivity .
IoT devices connect physical objects via software and sensors over networks with the surge fuelled by their integration with smartphones through mobile apps .
The report projects Smartphone shipments to rise , with smartphones expected to make up over 71 % of all mobile phones globally by 2022 .
• Mobile apps simplify user tasks with technology . Developing inexpensive apps is simple , yet the surge in demand requires additional activities like admin support and maintenance , surpassing development costs . Functional services like SMS , push notifications , and email are vital .
• Admin services include content management and data analytics , inflating overall costs . Hosting on compatible servers and data storage adds complexity . Increasing app loads necessitate more servers , escalating costs .
• The related cost of IT support , fixing bugs , updates and API adjustments . Growing app loads amplify support needs , elevating total expenses for app development , deployment and upkeep .
The report makes specific reference to the Android market , saying , over the projected period , this market segment is expected to experience significant growth .
The Android operating system serves as a crucial platform for mobile app publication .
Profitable apps such as Google Drive and Tinder are prominent examples available on the Google Play Store .

New stats pitch ambitious projections for mobile apps and smartphones

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