DIGITAL TRANSFORMATION DRIVEN BY THE COVID-19
PANDEMIC AND ITS AFTERMATH CANNOT
BE IGNORED .
FEATURE : MOBILE
Apple is identified as losing 9.6 % YoY , sliding to second place after shipping 50.1 million units , compared to 2023 Q1 , when it shipped 55.4 million units .
Xiaomi held third place with a distribution of 40.8 million units , accounting for 14.1 % of the market share .
Xiaomi ’ s market share grew by 23.7 % in the same period , 2023 .
DIGITAL TRANSFORMATION DRIVEN BY THE COVID-19
PANDEMIC AND ITS AFTERMATH CANNOT
BE IGNORED .
Transsion and OPPO completed the top five , shipping 28.5 million and 25.2 million units , respectively , accounting for 9.9 % and 8.7 % of the market share .
Other brands shared 29.3 % of the global market share – distributing 84.7 million units globally .
The stats show several factors triggered the global smartphone shipment growth in Q1 2024 .
Among those factors is the penetration of 5G technology in the markets . Most consumers are out to acquire phones that accept the 5G network for faster connectivity and capabilities . Besides , consumer preference for larger screens , advanced camera quality and better features have Driven the demand , increasing sales in different markets .
The report says the Digital Transformation driven by the COVID-19 pandemic and its aftermath cannot be ignored .
This transformation , the report says , saw consumers using smartphones that allow remote work , online learning and digital connectivity – with professional and personal smartphone use pattern projecting further growth . p
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