INDUSTRY WATCH to guests . We ’ ve invested in AI over the years to help restaurants not only automate marketing across digital channels but do it in a personalized way – and pinpoint what ’ s having the biggest impact on sales . It ’ s not just about giving them tools ; it ’ s about giving them content and a playbook for growth that is based on billions of guest interactions .”
Popmenu ’ s announced the following updates to its AIpowered solutions :
AI MARKETING
Why it ’ s needed : When asked to identify their most time-consuming tasks , 58 % of restaurant operators said creating marketing content . Three in four ( 74 %) are open to using AI for this purpose ; 79 % said they would rather edit marketing content vs . building it from scratch . and schedule the content – which is written to reflect the restaurant ’ s brand voice .
After driving sizeable increases in marketing impressions and corresponding online sales for singleunit operators , Popmenu recently began offering AI Marketing to multi-unit operators to customize content for each of their locations or concepts .
In the coming months , Popmenu is launching a new AI tool that enables operators to enter a topic they want to talk about and then instantly composes an email , text and social post for them , including an image . The company is also planning a phased rollout of a Mobile Advisor feature on its Popmenu for Owners app that serves up marketing content for operators to consider on-the-go .
AI ANSWERING
How it helps : Popmenu ’ s AI Marketing automatically creates a full month of emails , texts and social posts that are based on the restaurant ’ s dishes , events , reviews , and more . Operators can easily approve , edit
Why it ’ s needed : With 42 % of consumers saying they ’ ll eat elsewhere if a restaurant doesn ’ t pick up the phone , 62 % of restaurant operators say they ’ re interested in using AI to make sure every call is answered .
Popmenu and AI
Ranked amongst the fastest-growing companies on the 2023 Deloitte Technology Fast 500 , Popmenu attributes growth to its leadership in bringing AI solutions and automation to restaurants .
For years , Popmenu has integrated AI into its product suite , which includes everything from interactive menus and online ordering to digital marketing and AI phone answering .
How it helps : Popmenu ’ s AI tech has answered over 6.1 million phone calls for restaurants , freeing up staff and capturing more revenue . AI Answering fields calls 24 / 7 with custom greetings and responses , promotes specials and events , prioritizes return calls , and sends links for orders and reservations . Popmenu recently added more voice options as well as new features that enable callers to reach staff after business hours and create a library of fallback numbers for special inquiries such as catering .
ROI OVERVIEWS
Popmenu built its platform to make digital hospitality easier and more financially rewarding for restaurants – and make dining experiences better for their guests
AI tech is pitched as an important part of this equation in helping restaurants to automatically connect with guests in a more personalized way and gain muchneeded efficiencies in the face of rising consumer demand and labor costs .
As a leader in restaurant technology , Popmenu pitches itself as on a mission to make profitable growth easy for all restaurants . Digital marketing , online ordering and on-premise technologies headline a powerful product suite infused with AI , automation and deep data on guest preferences .
The company consolidates tools needed to engage guests , serving as a digital control center for more than 10,000 independent restaurants and hospitality groups .
Why it ’ s needed : Nearly half ( 47 %) of restaurant operators wish they had more time to track business results and strategize on how to grow ; 57 % are interested in using AI to analyze business performance .
How it helps : Popmenu is expanding its ROI dashboards , which track marketing , online ordering , website and answering performance . With the help of automation , Popmenu is providing a more holistic view of business performance and incorporating revenue impact from website clicks such as someone leaving the restaurant ’ s website to make a reservation or place an order on a third-party site .
This arms operators with more in-depth information to easily identify which marketing activities are working , or not working , and plan their next move . p
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