Intelligent CIO North America Issue 47 | Page 82

FINAL WORD

Can AI solve the problems it creates ?

John Costello , CTO , Publicis Sapient , asks if AI could eventually fix its own problems .

Organisations , businesses and governments are rushing to figure out , embrace , deploy and regulate AI and GenAI . It ’ s a technology revolution as significant as anything we ’ ve seen , comparable to the birth of the Internet and the invention of mobile phones .

But change is not without pain . As much as AI will create new jobs and ways of working , it will make other roles and jobs redundant . It ’ s already creating a slew of legal conundrums , from deepfakes to AI-generated art and music .
There are also environmental challenges : how sustainable is the vast amount of extra processing power that AI and large language models ( LLMs ) need ? And what are the implications of the quantum era ?
While humans grapple with these issues , perhaps we should consider whether AI , with all its superhuman brilliance , could eventually fix its own problems .
1 . Environmental issues
Training and running an AI system requires a vast amount of computing power and energy . It ’ s estimated that Nvidia ’ s high-end chips will consume the same amount of energy as a small nation in 2024 , and that 80 % of data center power will be consumed by AI in the next 15 years .
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