Intelligent CIO North America Issue 48 | Page 29

INFOGRAPHIC
Balancing security and user experience for identity verification traditional , outdated methods of identification and authentication .” p
Identity verification is a key part of the solution for companies looking to secure themselves and ensure that their users are genuine . More than 80 % of Singapore consumers said they ’ d be willing to spend more time on identity verification if those measures improve security in industries including financial services ( 85 %), the sharing economy ( 85 %), healthcare ( 85 %), government ( 84 %), travel and hospitality ( 84 %), retail and ecommerce ( 83 %), social media ( 82 %) and telecoms ( 82 %).
When creating a new online account , global consumers said taking a picture of their ID and a live selfie would be the most accurate form of identity verification ( 21 %), with creating a secure password coming in at a close second ( 19 %).
“ As we navigate the complexities introduced by generative AI , the role of sophisticated security systems becomes crucial ,” said Philipp Pointner , Jumio ’ s Chief of Digital Identity . “ To counter the rise in deepfakes and cyber deception , incorporating multimodal , biometric-based verification systems is imperative . These technologies are key to ensuring that businesses can protect their platforms and their customers from emerging online threats and are significantly stronger than passwords and other
As generative AI advances , the incidence of deepfakes continues to rise .
www . intelligentcio . com INTELLIGENTCIO NORTH AMERICA 29