COUNTRY FOCUS : WEST COAST
Q & A with Kiryl Chykeyuk , CEO and Founder , HYPERVSN , on what ‘ Vegas ’ needed next – phygital transformation .
Interactive 3D holographic c HYPERVSN adds to attendee in the MSG Sphere
The live entertainment and events industry thrives on delivering memorable experiences to attendees . Whether it ’ s music , sport , live performances or film launches , unforgettable moments can forge the lasting bond that keeps ticket sales high and drives competitive differentiation .
The term ‘ phygital ’ is more often describing this mix in 2023 and has been a driving force behind the creation of the MSG Sphere in Las Vegas .
As the world ’ s largest spherical structure at 112 metres tall and 157 metres wide , the venue promises immersive experiences on a scale never seen before .
Undoubtedly , the physical elements of a show continue to be the centrepiece . But for the audience members not in the front row , they may feel less connected to the performance .
Rock veterans U2 wasted no time in tapping into the Sphere ’ s capabilities with supporting imagery of the Grand Canyon and helicopters flying over the heads of spectators .
Digital elements can complement and enhance the physical aspects of a live event or performance , allowing every attendee to connect deeply with the show .
Also introduced in the venue is the film Postcard from Earth , an immersive experience incorporating various elements including flashing lights , intense lighting , visual effects , audio and seat haptics .
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