Intelligent CIO North America Issue 48 | Page 51

COUNTRY FOCUS : WEST COAST renders of 3D objects from The Sphere Experience show , including holographic art installations , but the possibilities are endless . Organisations can develop custom applications for their brand , be it a holographic digital avatar , interactive educational content or a holographic game . There really are few limitations as to how big this can go .
Unparalleled audience experiences with a blend of strategy , creativity and technology
We know that in the events space , consumers are parting with their hard-earned money in a time where household budgets are tightening . It ’ s placing increased pressure on organisations to deliver exceptional value . A careful blend of strategy , creativity and technology is needed to craft unparalleled audience experiences as businesses vie for positive word-of-mouth , customer loyalty and a reliable flow of ticket sales .
It ’ s those that successfully meld physical and digital elements that will be placed to leaving a lasting imprint on the memories of attendees . Holographic solutions and augmented realities have moved beyond the gimmicks that they were once pigeonholed as . They are a core element of a transformative shift in the events industry . p
There really are few limitations as to how big this can go .
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