Intelligent CIO North America Issue 49 | Page 36

TALKING business

TALKING business

TALKING

‘‘ business

‘‘

The importance of data-driven decision making for your business

With 56 % of C-suite leaders expressing concerns about the possibility of making incorrect choices , Barry O ’ Donnell , CTO , TSG , tells Intelligent CIO how to utilise data to make business decisions where , in a world where the right decision can boost performance beyond competitors , ensuring you have all the information to make an informed call is vital .
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