CASE STUDY
Disney Music Group ( DMG ) and AudioShake are collaborating to open up Disney ’ s catalog of music to new creative and marketing opportunities .
AudioShake
AudioShake ’ s groundbreaking advancements in sound separation and lyric transcription will make it possible for DMG to unlock new listening and fan engagement experiences for the legendary Disney Music catalog . The startup raised US $ 2.7 million in a seed round in May last year , taking its total fund-raising to date over $ 5 million .
From the earliest recordings of Mickey Mouse , through to contemporary classics across a wide range of genres , DMG is renowned for its iconic song recordings .
Many of these earlier recordings don ’ t have their constituent parts ( or stems ) which limit their use in sync licensing , remastering and emerging formats like immersive audio and lyric videos .
AudioShake makes audio more interactive , immersive and accessible by splitting recordings into their stems .
Named to TIME ’ s Best Inventions list and winner of Sony ’ s sound separation challenge , the company ’ s B2B sound separation and lyric transcription technology enables multiple content workflows from clean speech and music extraction from noisy environments through to immersive mixing , M & E separation , synthetic voice and applications in UGC , gaming , streaming , sports and more .
Under the new agreement , DMG will expand its use of AudioShake ’ s instrument stem separation technology
AUDIOSHAKE IS A GREAT EXAMPLE OF CUTTING-EDGE
TECHNOLOGY THAT CAN BENEFIT OUR ARTISTS AND
SONGWRITERS – AND THE TEAM AT AUDIOSHAKE HAVE BEEN
FANTASTIC PARTNERS .
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