INDUSTRY WATCH recommendations . With help from extended reality ( XR ) consultants , brands are using AR and VR for digital-plus-reality experiences – for instance , virtually trying on clothing .
Fragmented data privacy laws in the US are expected to cohere into stronger national regulations on data collection , storage and use , the report says . Enterprises are responding by adopting data governance platforms and management services from trusted providers . As labor regulations change , some are also using workforce management platforms to help them adapt .
Increasing regulation of sustainability measures , such as waste reduction and eco-friendly packaging , are increasing the use of tracking and reporting tools .
Automation is boosting the efficiency of retail and CPG operations through tools such as robotic warehouse assistants and Gen AI – but companies are taking steps to maintain the human touch where necessary , ISG says .
With learning management systems , some are helping employees develop skills for the new environment .
About ISG
ISG ( Information Services Group ) is a leading global technology research and advisory firm and business partner to more than 900 clients .
The firm specializes in digital transformation services , including AI and automation , cloud and data analytics ; sourcing advisory ; managed governance and risk services ; network carrier services ; strategy and operations design ; change management ; market intelligence and technology research and analysis .
“ Gen AI is part of every conversation about the future of retail ,” said Jan Erik Aase , Partner and Global Leader , ISG Provider Lens Research .
“ Companies seek providers to help them determine how GenAI will ultimately benefit their business .”
The report also explores other trends in the US retail and CPG industry , including the rising use of robotic process automation ( RPA ) and the growing importance of workforce management tools for optimal employee scheduling . p
Founded in 2006 and based in Stamford , Conn ., ISG employs more than 1,600 digitalready professionals operating in more than 20 countries .
The global team is known for innovative thinking , market influence , deep industry and technology expertise , and world-class research and analytical capabilities based on the industry ’ s most comprehensive marketplace data .
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