NEWS
LiveRamp brings AI-powered marketing to LiveRamp ’ s network
Data collaboration platform LiveRamp has revealed the first AI connections to its network , enabling marketers to drive even better outcomes from LiveRamp ’ s premier global ecosystem .
These partnerships mark LiveRamp adding rapidly evolving AI destinations to its efforts to empower marketers to personalize and measure every consumer experience .
Moving forward , LiveRamp will create a full suite of compelling partnerships and use cases , giving marketers complete flexibility , interoperability , and the most effective AI tools .
“ We ’ re making it easy for marketers to extend their proven datadriven tactics to new AI use cases – and we ’ re quickly scaling partnerships with the leaders here ,” said Travis Clinger , Chief Connectivity & Ecosystem Officer , LiveRamp .
“ Our customers know that the strength of LiveRamp ’ s network comes from the unparalleled number of nodes we have across the ecosystem , and the first wave of supercharging our network with AI will be leveraging the destinations that AI makes possible .”
These new AI partnerships are pitched as adding connectivity to LiveRamp ’ s expansive network , which will help brand marketers better connect with , and personalize touchpoints for their customers , including AI-powered touchpoints across the ecosystem . Through these partnerships , LiveRamp will enable marketers to :
• Personalize AI-powered searches in partnership with Perplexity .
• Connect AI-powered custom audiences on Meta and YouTube , in partnership with Chalice , with more social platforms to follow .
“ Marketers know they need to invest and leverage AI , but there are a lot of questions on how to do that .
SoftIron launches world ’ s first post-Quantum safe virtualization and private cloud solutions
SoftIron has announced the Q4 2024 releases of HyperCloud and VM Squared , introducing critical updates that position them as the world ’ s first post-quantum safe virtualization and private cloud solutions .
HyperCloud is pitched as the world ’ s first true private cloud , delivering the agility and scalability of public cloud infrastructure , but within an organization ’ s on-premises environment .
These updates deliver advanced security against evolving threats , flexibility in IT asset integration and enhanced management through an upgraded user interface .
VM Squared is billed as a modern virtualization platform built as a simpler , more efficient alternative to legacy solutions like VMware ’ s vSphere .
“ As businesses face the looming reality of quantum computing threats , our latest releases of HyperCloud and VM Squared put our customers ahead of the curve with FIPS 203-compliant , post-quantum safe solutions ,” said Kenny Van Alstyne , CTO , SoftIron .
Both HyperCloud and VM Squared now employ post-quantum encryption for data-in-transit and data-at-rest , ensuring robust protection across all user interactions , API endpoints and storage communications .
“ By offering a seamless integration path for existing IT infrastructure and a gamechanging management interface , we empower organizations to scale securely while optimizing operational efficiency .”
VM Squared extends its versatility by connecting seamlessly to existing NFS storage , allowing organizations to leverage current IT assets while maintaining the highest security standards .
The Glasshouse UI , now available across HyperCloud and VM Squared , provides advanced storage monitoring capabilities , delivering comprehensive insights into storage usage alongside security status .
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