CMI Media Group and with Anoki on industry-first pharmaceutical contextual CTV advertising campaign
Lenders Cooperative and Ventures Lending Technologies announce transformative merger
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CMI Media Group and with Anoki on industry-first pharmaceutical contextual CTV advertising campaign
Anoki AI , a pioneer in multimodal AI for Connected Television ( CTV ), has partnered with CMI Media Group , a leading media agency specializing in healthcare and pharmaceutical marketing and part of WPP .
This first-of-kind collaboration enables CMI Media Group to leverage Anoki AI ’ s ContextIQ technology for both direct-toconsumer ( DTC ) and healthcare provider ( HCP ) CTV campaigns .
The partnership is described as addressing a critical challenge in healthcare marketing : delivering highly relevant content to specific audiences at the right time – and at scale .
Through advanced AI solutions offered by Anoki AI ’ s ContextIQ , CMI Media Group can now precisely target audiences during contextually relevant moments , maximizing campaign effectiveness while complying with privacy regulations .
“ As the first agency to implement ContextIQ across both DTC and HCP campaigns , we ’ re setting a new standard for healthcare advertising ,” said Justin Freid , Chief Media and Innovation Officer , CMI Media Group .
Anoki AI ’ s ContextIQ technology uses multimodal AI to analyze CTV content at the scene level to match ads based on highly relevant content and viewer engagement patterns – an approach ensuring healthcare messages reach their intended audiences during optimal viewing moments .
“ Healthcare marketing requires a delicate balance of precision , privacy and impact ,” said Raghu Kodige , Co-Founder and CEO , Anoki AI .
“ Our partnership with CMI Media Group demonstrates how AI can transform healthcare advertising by creating a better user experience for both healthcare professionals and consumers .”
Lenders Cooperative and Ventures Lending Technologies announce transformative merger
Lenders Cooperative and Ventures Lending Technologies have announced their intent to merge .
By bringing together the loan originations expertise of Lenders Cooperative and the servicing capabilities of Ventures Lending Technologies , the pair pitch the premier technology company offering loan solutions and shared services commercial banks , credit unions , Certified Development Companies ( CDCs ), Community Development Financial Institutions ( CDFIs ) and other fintech companies providing commercial and government guaranteed loans to their local businesses and communities ..
Cary Cooper , CEO , Lenders Cooperative , said : “ This merger will allow us to deliver a unique solution that is highly sought out by the market – while also helping modernize and drive down the cost of servicing technology .”
In 2024 , lenders using Ventures approved over $ 20 billion in projects on the platform .
The merger builds on a strategic collaboration that began in 2023 between Lenders Cooperative and Momentus Capital to explore technology enhancements and lead-generation opportunities .
Ventures currently supports over 250 lending institutions nationwide and is rapidly expanding to support several of the largest SBA guaranteed lenders in the US .
Tom Brune , President of Ventures , said : “ We are joining forces with a like-minded technical firm that will allow us to increase our R & D investments and add additional expertise , which can provide benefits to our current customers . I ’ m equally excited to demonstrate to commercial banks , credit unions , and other fintech companies the loan servicing value that Ventures can deliver as part of the Lenders Cooperative platform .”
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