FEATURE : DIGITALIZATION

Technology is worthless without the knowledge of how to apply it in order to maximise its benefits and efficiency . At Radix , their engineers combine knowledge of the process industry with digital solutions , IT and OT to assist organisations throughout their digital transformation journey . We spoke to Alexander Clausbruch ,

Co-Founder and CEO North America at Radix on the trends , challenges and future of the process industry in North America and globally .

How is Radix ’ s business model and go-to-market strategy shaping the company in North America ?

Our position is different from your typical consulting IT company . We see the value in using technology readily available to bring results right now , instead of only focusing on the future . We implement technologies that enable huge ROI for clients in the short term to guarantee the results that they expect . We are unique in the fact that we are basically a group of engineers who understand the business and process while having that integral digital knowledge .

What are the key trends in industries such as energy , manufacturing and infrastructure going into 2025 ?

In many of these industries , organisations ’ operations span continents . Technology across these sites are very different , meaning the way they are structured also differs . Collating the information is a big challenge for these companies and for us as we need to organise all this information in a way to implement digital solutions on a large scale .

Additionally , companies want to see these technologies used across their global operations . How technology is used and interacted with differs from culture to culture . Because of this , we are seeing a focus on adoption , with organisations wanting to make sure their end users are getting the most out of the solutions also .

Increasing performance is always a focus of day-today operations . We are seeing lots of changes in the supply chain process where companies have to adapt quickly to a new environment . Many organisations are trying to optimise their supply chain operations to combat this .

What key elements of operational processes are most effectively leveraged using AI ?

The biggest use of GenAI we are seeing is in the development of unique interfaces for accessing data , information and applications in a company ’ s operations . The main benefit is the way you interact with your system ; it is significantly improved versus the older technology . AI helps you to find the best information , whether that be through use-cases or previous reports – it ’ s as if you have a sailor helping you navigate a sea of information . GenAI interfaces allow experts to use their natural language to talk to the system . This requires training the system to understand the language of your organisation so its help can be specific .

What advancements do you anticipate in data management and analytics and how will this support operations ?

You cannot solve everything with data . You need to combine engineering modules with data , which is what we call hybrid intelligence – using data but relying on engineering equations . Data analytics is non-linear , you won ’ t have data for all scenarios , so we are seeing the combination of data with simulation tools using AI . You need to be careful when you use these bespoke , customisable methods , however the results are much better .

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