CASE STUDY just a matter of convenience. It was about quality, accountability and efficiency. longer at risk of using outdated or low-res images in key materials.
After evaluating several platforms, we landed on a system that gave us the right mix of usability, scalability and AI-powered capabilities. We chose Canto for its blend of structure and flexibility, with enough guardrails to stay organized, with just enough freedom to fit how our team actually works.
Within weeks, we had moved thousands of files into an organized, searchable library. Every image now has custom metadata and we can sort by upload date, type, subject, or usage history. Canto’ s AI tools have been particularly helpful by automatically tagging assets, recognizing faces and allowing us to surface long-buried content with a simple search. We’ ve eliminated duplicates and corrupted files, and we’ re no
What’ s been especially interesting is that this shift hasn’ t just helped central marketing, it’ s also improved how we support departments across campus. Where we once traded emails for every asset request, now we provide self-serve access through branded portals. Those portals are used by academic colleges, advancement teams and external marketing partners. One department was able to turn around a donor presentation in half the time simply because they could grab the visuals themselves, no email trail required. Everyone works faster. Everyone gets better results. And we’ re no longer the bottleneck we once were.
This transformation also gave our marketing team the breathing room to think more critically about the kinds
58 INTELLIGENTCIO NORTH AMERICA www. intelligentcio. com