Intelligent CIO North America Issue 60 | Page 25

FEATURE: STRATEGY
from lead generation sites or platforms. Historically, those websites have been focused on corporate contact details, such as emails, office addresses, business phone numbers, etc. But as employees shifted to remote work during the pandemic, a significant amount of personal data was pulled into those databases. That’ s why having a strong digital privacy protocol in place is so important; you need to limit the amount of personal data that can be exposed or surfaced in AI-driven queries.
How can organizations build a comprehensive digital executive protection strategy?
The starting point for any security initiative should be a measured, risk-based approach. The first step is to conduct a digital threat and vulnerability assessment and identify the current digital risks faced by key executives or employees. From there, consider the potential impact on the organization if those individuals were compromised, whether through digital harassment, fraud, reputational damage or even physical threat.
It’ s important to look beyond the executives themselves and evaluate the broader executive ecosystem. If a bad actor can’ t get to the primary target, they’ ll shift left or right to the pathway of least resistance. That’ s going to be someone who’ s
Trinity Davis, Managing Director of Strategic Intelligence, 360 Privacy
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