INTELLIGENT TECHNOLOGY: SOFTWARE

CommSite enables consumers to simply chat with a website to instantly find information, resolve issues and discover products.

The shift to conversational experiences addresses a clear gap in today’ s digital landscape.

Working with leaders like OpenAI, CommSite redefines website engagement by transforming static websites into responsive, AI-driven experiences trained on a business’ products, services and policies to deliver real-time, accurate assistance. The system delivers seamless end-to-end automation for tasks like booking an appointment, updating a contract or finding the right product, while keeping humans in the loop for additional support as needed.

“ The old web is dying – and your customers are already leaving it behind,” said Dvir Hoffman, CEO at CommBox.“ Search bars, menus, endless clicks – that’ s yesterday’ s experience. Today, users expect to ask and instantly get exactly what they need in a hyper personalized manner without any friction.

“ CommSite isn’ t an upgrade – it’ s a reinvention. We’ re transforming websites from static brochures into living, conversational engines that sell, convert and serve in real-time, without touching your existing website. Every visitor gets a personalized journey, guided by AI that anticipates needs, removes barriers and drives action – faster and smarter than any human ever could. This isn’ t keeping up with AI. This is redefining what digital customer engagement means.”

Nearly half of consumers( 43 %) now head straight to the search bar when visiting websites, yet poor search experiences drive a 68 % abandonment rate. With searches contributing up to 40 % of total site revenue, brands can’ t afford to miss the mark. And now, with 80 % of consumers looking for AI-powered customer service for faster resolution, it’ s clear that solutions like CommSite are becoming essential to business operations.

CommSite addresses this gap between customer expectations and current website reality by delivering contextual, real-time responses that access gated information, unlike shallowly integrated AI layers or site searches that frustrate users with pre-generated replies. The system leverages advanced language models alongside CommBox’ s proprietary AI infrastructure to understand nuanced customer requests and resolve them.

CommSite’ s intelligent interaction layer includes:

• Advanced orchestration layer that coordinates interactions between website content, back-end business systems and AI components

• Smart automation triggers that identify user intent and initiate appropriatebackend processes

• Secure integration framework connecting to CRM, knowledge bases and transaction systems while maintaining data privacy

• Dynamic content adaptation that evolves based on conversation context and user history

These dynamic, intent-driven interactions not only boost customer satisfaction but also increase revenue by capturing valuable engagement signals, helping businesses close deals and stand out in an increasingly competitive digital landscape. p

30 INTELLIGENTCIO NORTH AMERICA www. intelligentcio. com