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FEATURE: GET TO KNOW

opt out. This creates confusion and provides uneven protection for citizens. identity and reputation? www. intelligentcio. com INTELLIGENTCIO NORTH AMERICA 25

Providing Unparalleled Technology Intelligence

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Trinity Davis, Managing Director of

FEATURE: GET TO KNOW

Strategic Intelligence, 360 Privacy, shares what time in tech has taught him so far.

In 2022, a large Fortune 100 manufacturing company made more money selling data than selling their product. It’ s a big issue. In fact, selling data( known as data brokering) is now a $ 270 billion industry.

What is the state of data privacy today?

In the United States, there’ s no nationwide data privacy law like they have in the EU with GDPR. Instead, we have around 20 states each with their own rules and regulations, and they’ re all a bit different, which makes it challenging for companies to stay current and for regular people to understand what protections are in place. For example, some states require businesses to obtain your permission before collecting data( opting in), while in other states it’ s okay to collect your data unless you request a stop or

How does your position as Managing Director of Strategic Intelligence at 360 Privacy play a pivotal role in advancing the company’ s vision?

I come from the client side. Before joining 360 Privacy, I served as the operational security lead for two organizations where I was responsible for protecting not only the executives but their families. In that role, I used the 360 Privacy platform to help secure the digital lives of my clients. So, I understand the security space from both the client and provider perspectives. I can speak directly to the challenges clients are facing because I too face them and can guide them through solutions based on real-time trends and the evolving tactics that we’ re seeing from bad actors. Those conversations with clients give me valuable insight into emerging issues, which I bring back to our teams to help design targeted solutions or mitigation strategies on how to solve the problems clients are facing that we may not have seen yet.

As AI continues to advance, what’ s the impact on digital

The challenge is that almost every business has adopted selling data as a secondary revenue stream.

AI is a serious concern, especially given how quickly it’ s evolving. Since AI is fueled by big data, we’ re

Protecting executives in an evolving digital world

INTELLIGENTCIO NORTH AMERICA seeing some language models return personally identifiable information( PII) that appears to be pulled

www. intelligentcio. com from lead generation sites or platforms. Historically, those websites have been focused on corporate contact details, such as emails, office addresses, business phone numbers, etc. But as employees shifted to remote work during the pandemic, a significant amount of personal data was pulled into those databases. That’ s why having a strong digital privacy protocol in place is so important; you need to limit the amount of personal data that can be exposed or surfaced in AI-driven queries.

How can organizations build a comprehensive digital executive protection strategy?

The starting point for any security initiative should be a measured, risk-based approach. The first step is to conduct a digital threat and vulnerability assessment and identify the current digital risks faced by key executives or employees. From there, consider the potential impact on the organization if those individuals were compromised, whether through digital harassment, fraud, reputational damage or even physical threat.

It’ s important to look beyond the executives themselves and evaluate the broader executive ecosystem. If a bad actor can’ t get to the primary target, they’ ll shift left or right to the pathway of

, Trinity Davis Managing Director of, Strategic Intelligence Privacy 360 least resistance. That’ s going to be someone who’ s

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INTELLIGENT TECHNOLOGIES

PROJECT ROUND-UP: Updates from Virginia and Oregon

FEATURE: How should CIOs prioritize technology investments to balance innovation with resilience in an increasingly AI – and data-driven enterprise landscape?

INDUSTRIES: Fin. tech, Health. tech, Build. tech, Edu. tech, Gov. tech and Retail. tech

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