This month’ s cover story, which can be found on p14, features Ayao Komatsu, Team Principal of MoneyGram Haas F1 Team. He tells us how the team’ s partnership with Infobip is revolutionizing fan engagement in Formula 1.

The collaboration combines cutting-edge messaging platforms like RCS, WhatsApp, and AI-driven personalization to deliver real-time, interactive experiences for fans across the globe.

With F1’ s popularity rising rapidly in the United States, the partnership aims to connect directly with younger, tech-savvy audiences while strengthening loyalty among existing supporters. converting it into structured, business-ready insights. This integration with Boston Beer’ s Master Data Management and SAP systems has drastically cut processing time from months to days while improving accuracy and consistency.

By shifting staff from manual data entry to review and validation, the collaboration has enhanced efficiency, governance, and the company’ s overall data strategy. You can read more starting on p24.

Don’ t forget, you can stay informed with daily news updates on our website, where we bring you the latest insights and developments from the world of business technology. I’ d like to wish you a productive and successful month ahead. Please enjoy this issue and take your time to explore the articles. See you next time.

By leveraging Infobip’ s expertise in communications technology and the team’ s commitment to performance, MoneyGram Haas is enhancing both on-track innovation and digital fan experiences, ensuring the team stays ahead in a fast-growing market.

Elsewhere, we learn how the Boston Beer Company has partnered with Syniti, part of Capgemini, to transform its data management using Generative AI.

The solution automates extraction of unstructured ingredient data from thousands of vendor documents,

Mark Bowen Editorial Director

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