What Pebl’ s AI shift shows about scaling compliance-heavy work

Francoise Brougher, CEO, Pebl, on what it takes to turn human expertise into scalable AI.

H ow do you turn a high-touch, expert-led service into a scalable product without breaking the trust customers depend on?

That question sits behind Pebl’ s shift from a managed services provider to an AI-driven company. For more than a decade, Palo Alto based Pebl helped companies hire internationally and manage country-specific requirements across payroll, benefits, onboarding and compliance.

“ Customers trusted Pebl because specialist teams could navigate complex, context-specific

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