NEWS
InMobi launches Mobius to make more than 25 trillion predictions a day
InMobi is putting AI in the advertising driver’ s seat with Mobius, a new intelligence system making more than 25 trillion predictions a day as the company moves to automate how digital advertising is selected, delivered and measured.
The platform operates across InMobi’ s advertising stack, including its Exchange and demand-side platform, as well as ads delivered through Glance. It evaluates around 200 billion advertising opportunities daily, using AI to determine which ads should run against specific advertiser objectives.
Rather than treating targeting, creative selection and measurement as separate processes, Mobius starts with an advertiser’ s intended outcome. It then coordinates audience, supply and creative choices, records why each decision was made and feeds measured results back into future decisions.
The system combines zero-party data from InMobi’ s consumer surveys with first-party signals from platforms including 1Weather and Glance. It also draws on signals from more than 70,000 SDK-integrated publisher apps, InMobi Exchange, InMobi DSP, licensed datasets and ecosystem partnerships.
InMobi said measurement parameters including KPIs, attribution rules, holdouts and evidence windows can be established before campaigns begin, allowing Mobius to compare predicted performance with actual results.
Early deployments include Grocery Outlet’ s Founders Day campaign, which reached 8.6 million unique shoppers across connected TV and mobile. Its AI Companion achieved 35 % engagement and a threefold increase in click-through rate.
Mobius is now powering InMobi’ s advertising products, pushing the company deeper into agentic advertising where algorithms increasingly determine what consumers see, when they see it and why.
USSOCOM awards Ditto US $ 17m contract for resilient tactical edge data platform
The US Special Operations Command( USSOCOM) is pushing resilient edge computing into frontline operations, awarding Ditto a US $ 17 million contract to deploy its data platform across the command.
The deal moves Ditto beyond pilot programmes and into enterprise-wide fielding, targeting a critical military weakness: maintaining a reliable flow of operational data when communications are jammed, disrupted or unavailable.
Awarded through the Accelerate the Procurement and Fielding of Innovative Technologies programme, the contract will support real-time data sharing between personnel, sensors, autonomous systems and command elements operating in denied, degraded, intermittent and limited connectivity environments.
Unlike conventional architectures built around persistent cloud or server connections, Ditto uses a peer-to-peer, server-optional model. Devices can synchronise directly, exchange updates and resolve data locally when networks fail. Once connectivity returns, information automatically converges across participating systems.
That architecture is designed to remove central network infrastructure as a single point of failure as adversaries increasingly target the electromagnetic spectrum and tactical communications.
The contract follows three years of work with Special Operations Forces across multiple USSOCOM components, where Ditto said its technology was tested in operationally demanding environments.
“ Special operations don’ t pause when the network drops and neither can the data,” said Ditto CEO Adam Fish.
The award was made through the US Air Force’ s Business and Enterprise Systems Product Innovation office, building on Ditto’ s existing work with Air Force Special Operations Command.
For USSOCOM, the deployment marks a wider shift towards data infrastructure engineered to keep functioning when connectivity itself becomes actively and deliberately contested. •
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INTELLIGENT CIO NORTH AMERICA www. intelligentcio. com