CIO OPINION
In today’ s global business landscape, seamless communications, regardless of physical location, are more critical than ever.
Steve Flavell, Co-CEO and
Co-Founder, LoopUp
How the desire for truly unified communications is transforming the telecoms industry
Steve Flavell, Co-CEO and Co-Founder, LoopUp, says today’ s telephony is anything but‘ old and boring’.
Telephony is old and boring. Right? Wrong! That might have been true five years ago but, today, post-pandemic, the telecoms industry is in the midst of another – and perhaps its final – major transformation. already implemented to some extent. And if they haven’ t already, they’ re almost certainly thinking about it. In today’ s global business landscape, seamless communications, regardless of physical location, are more critical than ever.
At the onset of the COVID-19 outbreak, social distancing and work-from-home mandates forced enterprises to think and work very differently. This shift fundamentally changed the way multinational businesses operate today. Employees are now far more likely to work from home, remotely or in a hybrid setup than solely in the office.
While many larger enterprises have been slower to adopt cloud telephony – having often invested heavily in on-premises equipment – it is rare to find a small or medium enterprise( SME) today where phone numbers don’ t travel with people rather than being fixed to a desk in an office.
The draw of seamless communication
The virtualisation of telephony through cloud technology is something that most companies have
By 2034, it is estimated that over 75 % of businesses will use cloud-based rather than on-premises-based telephony services, with the market expected to grow from $ 23.2 billion in 2024 to $ 42.7 billion by 2032.
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