As Sun Tzu wrote in The Art of War , “ Tactics without strategy is the noise before defeat .” Throughout the digitization of the world as we know it , many businesses have suffered from – or even succumbed to – their lack of strategy regarding their digital transformation .

From Blockbuster passing up Netflix as a potential buyout to Toys ‘ R ’ Us refusing to compete with big eCommerce toy sellers , time has shown again and again that companies not only need a digital strategy , but it needs to be a key focus of how they intend to succeed and grow in the current climate . 2020 has given businesses an even bigger wake up call to the fact that digital strategy is not merely a means to ensure long term growth , but also short-term sustainability in challenging circumstances .

The ability to change supply chains , customer engagement , or even entire business models within a moment ’ s notice is no longer a dream for the future ; it is a necessity right now , and obtaining these capabilities starts with the strategic decisions CIOs and digital leaders make for their company ’ s IT infrastructure . Making these decisions and creating a digital strategy is much easier said than done , however . To help navigate the chaotic environment that is the world of business tech and digitization , we have

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20 INTELLIGENTCIO NORTH AMERICA www . intelligentcio . com

Intelligent CIO North America Issue 08 | Page 20

5 STEPS TO REINFORCE YOUR DIGITAL STRATEGY IN 2021

As Sun Tzu wrote in The Art of War , “ Tactics without strategy is the noise before defeat .” Throughout the digitization of the world as we know it , many businesses have suffered from – or even succumbed to – their lack of strategy regarding their digital transformation .