COUNTRY FOCUS : EAST COAST
New York-headquartered Estée Lauder has deployed Wrike ’ s collaborative work management solution to automate project management and provide more transparency between regional and global teams .
Wrike solution boosts produ Estée Lauder
East River , Brooklyn Bridge , New York , USA
New York-headquartered Estée Lauder is the global leader in prestige beauty – delighting consumers with transformative products and experiences , inspiring them to express their individual beauty . It is the only company focused solely on prestige makeup , skin care , fragrance and hair care with a diverse portfolio of 25 plus brands sold in approximately 150 countries and territories .
The challenge
In 2017 , the Estée Lauder Companies began a journey of marketing and creative transformation after realizing that its creative processes were antiquated . Without a digital asset management system or digital workspace , teams “ were left with physical file folders and sending thumb drives around the world ,” recalls Jessica Wolfe , Vice President of
Tom Ford Beauty Global Marketing for The Estée Lauder Companies .
Estée Lauder initially chose a competitor to help them manage their creative operations and projects . But after a year and a half of reviewing adoption metrics , the Creative Center of Excellence at Estée Lauder began looking for an alternative work management solution . “ We wanted to have more automated project management , more transparency between our various creative teams between regions and global . We needed a tool that ’ s more fit for that purpose ,” states Wolfe .
The solution
Estée Lauder considered other popular tools but Wrike ’ s collaborative work management solution was identified as the winner .
48 INTELLIGENTCIO NORTH AMERICA www . intelligentcio . com