“ We went through a pretty rigorous analysis process ,” reflects Caroline Frangos , Executive Director of Global Creative Operations .

“ Since Estée Lauder is so big and so complex and each brand operates differently , we wanted to make sure that the end-users were ultimately on board because change management can be difficult , and we really wanted people to adopt the tool .”

Tom Alpers , Vice President of Creative Operations and Acceleration at Tom Ford Beauty Global Marketing , also recalls the vetting process : “ There was a lot of conversation between not only the creative teams , but also the IT infrastructure to make sure that whatever tool we chose was also going to be safe and appropriate to link with other platforms in our tech stack and meet all the security requirements .”

I can ’ t wait to be able to retroactively look at a program , see what works , see what didn ’ t work , and share that data with other teams .

Because Wrike delivers a simple and easy-to-use platform and enterprise-level security , Estée Lauder teams were eager to get started with their new collaborative tool . “ After working in such archaic ways , the teams were really sold on how visual , intuitive , simple and flexible Wrike is ,” said Frangos .

“ We ’ re a very corporate environment , and Wrike feels a little bit more personal , more creative friendly . Its

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